Domain and Social Media Registration:

Registration of domain names and URL’s at popular sites will help insulate a player from others using them to produce negative properties that will be prominent in the search engines. These properties can then be used in conjunction with content creation to produce positive websites that insulate a player’s name in the search engines.

Activities include:

• Register common positive and negative domains player related domains
• Register and setup player Name on top 25 social media sites
• Development of players social media page

Content Creation:

Multiple web properties are created that provide approved, favorable messages, information, images, and videos. These properties can then be used to ranking in the search engines for multiple terms around a player’s name. Using this method negative websites can be pushed down. This technique will also create a wall of websites that protecting players names from future websites from obtaining prominent search engine rankings.

Activities include:

• Create website with sub domains
• Custom social media platforms
• Fan Pages
• Blogs
• Hub sites (Propeller, Squidoo, Hub pages, Zimbio)
• Social networking profile creation (Myspace, Facebook, etc.)
• Wikipedia page creation