Crisis management

Monthly Monitoring: Consists of an evaluating web properties that mention player’s names and identifying any negative toned properties. Once identified, risk assessment is determined by the following variables; reach or readership of a property, and search engine friendliness or likelihood that it will have relevancy in the search engines.

Activities include:

• • Setup Google and Yahoo Alerts
• • Setup Blog Monitoring
• • Monitoring Name
• • Monitoring Forums

Click Rebuttal Campaign:

This is a damage control technique that can be used to help spin a nationwide new story that is impossible to keep from the eyes of the masses. Using pay per click a player’s story or message about the situation can be heard, which can help win over public opinion before assumptions of guilt are made.

Activities include:

• Pay per click rebuttal campaign creation
• Create rebuttal landing page
• Execute per click rebuttal campaign