Content Syndication:

This is a major way to potentially control the message and information surrounding a player online. Instead of creating properties, positive information and content is pushed to various established websites that influence and will rank in the search engines for a players name. Relevant websites are researched, evaluated, and contacted to publish our information, some websites will allow content to be pushed without direct contact

Activities include:

• Press Release Syndication (Player name volunteers at x, Player gets x endorsement)
• Research and list of top influencing sites in each sport vertical
• Pay top influencers for interviews, reviews, etc.
• External street team for blogs - create positive posts and reviews
• Video clip syndication
• Video tagging
• Image tagging
• Picture syndication

Improving Visibility:

Once web properties are created and positive messages are pushed, we shift focus towards maximizing the effectiveness of these properties and reach of the newly created message surrounding a player. This is done using search engine optimization techniques.

Activities include:

• Creating Strategic Partnerships with Existing Web Sites
• Manage Social Media Profiles
• Other